Phygital.Auction

Welcome Nexth.Auction, the Phygital Auction iTV to create immersive bid sales experience.


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Nexth Auction iTV reimagines the auction experience by introducing a cutting-edge, interactive phygital platform within the Nexth Ecosystem. 

By combining physical and digital elements, Nexth Auction iTV delivers immersive, real-time auctions that let participants experience items and events in a way that bridges the gap between traditional and digital auction spaces.

AI-Powered Phygital Bidding

The INXA AI Agents offers real-time bidding support, giving participants insights on optimal bidding strategies, timing, and updates on competitive bids. 

This helps bidders make informed decisions during the auction, enhancing their chances of winning high-value items.

Real-Time Bidding

Nexth Auction iTV enables real-time bidding for a range of high-value items, from rare collectibles to luxury goods. Bidders can participate live, with instantaneous updates and seamless transactions.


Nexth Auction iTV elevates traditional bidding by integrating a real-time, interactive environment. Bidders experience a live auction setting with instant bid submissions and immediate feedback on winning or outbid status. 


Advanced algorithms ensure that all bids are updated instantaneously across devices, eliminating latency issues and ensuring fair play. This rapid-response bidding provides a dynamic and competitive experience, letting participants engage in a high-energy environment reminiscent of in-person auctions but with the flexibility of remote access.

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Create Auctions Anywhere

Nexth Auction iTV introduces an exclusive option to create auctions "anywhere" – over a picture, website, or even a video

This revolutionary feature allows sellers to embed interactive auction elements directly over multimedia content, enabling audiences to bid seamlessly without leaving the viewing experience.

Imagine bidding on a rare item showcased in a promotional video or a high-value product directly on its dedicated webpage. 

This level of phygital integration not only enhances user engagement but also brings a new level of convenience and immediacy to auctions, making it possible to participate in real-time from any digital medium within the Nexth Ecosystem.

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Simple and Easy to Use

Nexth Auction iTV makes interactive bidding intuitive and accessible for everyone. 

With a user-friendly interface and straightforward prompts, placing a bid or creating an auction is quick and simple

From embedding auction links over images and videos to initiating bids within live streams, the platform is designed to ensure a smooth experience.

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Bidding Over Any Media or Channel

Whether users are exploring a gallery of images or watching a live-streamed event, Nexth Auction iTV allows bidding to be layered over multimedia elements or Channels (Web, Streaming etc). Bidders can interact with auction items in context, gaining a richer understanding and stronger emotional connection before placing bids.

Augmented Reality Bidding Experiences

With AR, users can view items in their actual surroundings (e.g., seeing how art would look on their wall) and initiate bids immediately, creating a seamless bridge between viewing and purchasing.

Interactive Live Streaming

Live-streamed auctions are more than just broadcasts; they’re interactive experiences. 

Participants can engage in discussions, receive live updates, and communicate with auctioneers, enhancing the excitement of the event.